About us

Nui (Formerly Keto Kookie), gives you all the deliciousness of a buttery gourmet cookie gluten-free and without added sugar. They’re ready-made so you can easily enjoy them at home, work, gym, parties, anywhere. Grab a Nui to enjoy with your lunch or if you need an afternoon snack. With Nui, bacon doesn’t have to be the only highlight of your diet.

Our Journey

Kristoffer: An educator, foodie, and Keto convert, I discovered the Ketogenic or low carb high fat lifestyle listening to a Tim Ferriss podcast featuring a neuroscientist named Dom D’Agostino. Fat is good? No way. It can reduce body fat, improve mental clarity, reduce inflammation, help with diabetes? Impossible. Well, it wouldn’t hurt to try. After gaining 6lbs after my honeymoon, I gave Keto a shot and lost 8lbs in 2 weeks. It even helped me play basketball with less soreness and more energy. Excited about the results, I convinced my friend Victor, founder of Male Standard, to give it a shot.

Victor: I started Keto, gave up coffee, and eventually found myself with more energy than before. We both loved that we can grab a protein style cheeseburger with mayo and feel proud. One thing was missing, however: DESSERT, SNACKS, SWEETS. We had sweet cravings and missed snacks we could just grab out of the pantry.

So with a little magic, we made Nui, a sweet and buttery harmony of almond flour, dark-chocolate, coconut, grass-fed butter, and natural sweeteners. We sent out samples to random people and the response was: “OMG Delicious” (Mhmm), “It tastes better than my mom’s. Don’t tell her that” (We won’t), “By far the BEST cookie I have ever had” (Sure is).

We are excited for you to try our Nui cookies and see the joy it brings to your life.

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